Data AND
methodology
Rubrik Zero Labs is committed to providing practical, unbiased intelligence aimed at helping organizations reduce their data security risk. In pursuit of this goal, we have included information from three main sources.
Rubrik telemetry
We employed Rubrik telemetry to gain insights into the typical organization's data environment and associated risks.
It's based on two sources:
Number of cloud files secured:
Data covers January 1, 2024 through December 31, 2024
Wakefield research
We teamed up with Wakefield Research for a study that pulls in fresh viewpoints from both IT and security leaders. These viewpoints augment our Rubrik telemetry data, allowing us to balance the vision of these leaders with the realities they face in the trenches. To remove any chance of bias in the results, no Rubrik clients were part of this dataset.
1,600+
IT and security leaders
10
countries
50%+
CIO or CISOs
Contributing Organizations
In order to provide a more well-rounded and impartial point of view, Rubrik has also incorporated crucial information from diverse organizations offering distinct perspectives.
We used:
Crowdstrike cloud and identity-based analytics around intrusions and breakout times.
Microsoft identity-based analytics and frequency of attacks data.
Allied Market Research cloud adoption information.